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Marketing Tips for Dealers
Proven strategies to bring more customers to your lot and your website.
Getting More Customers
Video temporarily unavailableKey Tips
- Be visible both online and in person
- Stay consistent with your marketing efforts
- Use every platform available to you
Getting More Website Traffic
▶ Watch: Getting More Website Traffic (7 min)Key Tips
- Learn the basics of SEO (search engine optimization)
- Share your website link on social media and your Google Business Profile
- Keep your Google Business Profile optimized and up to date
Using Facebook Effectively
Video temporarily unavailableKey Tips
- Post 2–3 times per week to stay visible
- Use real photos from your lot, not stock images
- Engage with comments and messages promptly
Building Customer Relationships
▶ Watch: Building Customer Relationships (12 min)Key Tips
- Personal connection matters most in this business
- Follow up with every single lead
- Be available and responsive when customers reach out
Know Your Product
▶ Watch: Know Your Product (14 min)Key Tips
- Learn the features and benefits of every building you sell
- Be able to explain the differences between models clearly
- Confidence in your product knowledge builds customer trust
The Psychology of Sales
Video temporarily unavailableKey Tips
- Understand what motivates your buyers
- Guide the customer — don’t pressure them
- Create urgency naturally without being pushy
Selling Carports
▶ Watch: Selling Carports (16 min)Key Tips
- High-demand, low-price entry product that attracts new customers
- Often a gateway to larger purchases down the road
- Market carports prominently — they bring people to your lot
Quick Marketing Wins
- Post on Facebook 2–3 times per week
- Respond to every Google review you receive
- Update your Google Business Profile at least once a month
- Keep your website inventory fresh and accurate
- Ask for a review after every sale