← Back

Marketing Tips for Dealers

Proven strategies to bring more customers to your lot and your website.

Getting More Customers

Video temporarily unavailable

Key Tips

  • Be visible both online and in person
  • Stay consistent with your marketing efforts
  • Use every platform available to you

Getting More Website Traffic

▶ Watch: Getting More Website Traffic (7 min)

Key Tips

  • Learn the basics of SEO (search engine optimization)
  • Share your website link on social media and your Google Business Profile
  • Keep your Google Business Profile optimized and up to date

Using Facebook Effectively

Video temporarily unavailable

Key Tips

  • Post 2–3 times per week to stay visible
  • Use real photos from your lot, not stock images
  • Engage with comments and messages promptly

Building Customer Relationships

▶ Watch: Building Customer Relationships (12 min)

Key Tips

  • Personal connection matters most in this business
  • Follow up with every single lead
  • Be available and responsive when customers reach out

Know Your Product

▶ Watch: Know Your Product (14 min)

Key Tips

  • Learn the features and benefits of every building you sell
  • Be able to explain the differences between models clearly
  • Confidence in your product knowledge builds customer trust

The Psychology of Sales

Video temporarily unavailable

Key Tips

  • Understand what motivates your buyers
  • Guide the customer — don’t pressure them
  • Create urgency naturally without being pushy

Selling Carports

▶ Watch: Selling Carports (16 min)

Key Tips

  • High-demand, low-price entry product that attracts new customers
  • Often a gateway to larger purchases down the road
  • Market carports prominently — they bring people to your lot

Quick Marketing Wins

  • Post on Facebook 2–3 times per week
  • Respond to every Google review you receive
  • Update your Google Business Profile at least once a month
  • Keep your website inventory fresh and accurate
  • Ask for a review after every sale
Scroll to Top