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Google Business Profile
Your Google Business Profile is one of the most important tools for getting local customers to find you.
▶ Watch: Google Business Profile (28 min)Why Google Business Profile Matters
- It’s the first thing people see when they search for your business on Google
- It puts you on Google Maps so local customers can find your lot
- It shows your reviews, hours, photos, and contact info at a glance
- A complete profile gets significantly more clicks than an incomplete one
Key Things to Keep Updated
- Business hours — Make sure your hours are accurate, especially around holidays
- Phone number — Keep your primary contact number current
- Photos — Add new photos of your lot, buildings, and happy customers regularly
- Reviews — Respond to every review, both positive and negative
- Business description — Write a clear description of what you sell and the area you serve
Getting More Reviews
- Ask every customer for a review right after the sale while they’re still excited
- Text them a direct link to your Google review page to make it easy
- Respond to every review — thank positive reviewers and address concerns professionally
- Never buy fake reviews — Google can detect them and it can get your profile suspended
Accessing Google Analytics from Your Dashboard
Click the “View Google Analytics” button on your Dealer Dashboard to see how your website is performing alongside your Google Business Profile.
Tip: The Google Business Profile video is also available on your website under “How to Videos and Docs” in the admin dashboard.